The Custella User Engagement & Behavior Analytics Pack includes datasets on customer reviews, daily website traffic, and cart abandonment activity. It supports analysis of satisfaction levels, engagement patterns, site performance trends, and reasons behind incomplete purchases. This collection can be used to evaluate user behavior, monitor platform activity, and identify opportunities for improving customer experience and conversion flow.
This dataset contains aggregated customer feedback with review IDs, customer IDs, ratings (1 to 5), review text, and review date.
Example use: This data can be used to understand customer satisfaction and product reception over time.
Website Traffic Dataset:
This dataset logs daily website traffic data, including page views, unique visitors, and conversion rates.
Example use: Useful for tracking web performance and understanding customer engagement trends.
Cart Abandonment Dataset:
This dataset records instances of cart abandonment, with information on customer IDs, abandonment reason, and date.
Example use: Provides insights into common reasons for cart abandonment and potential areas for UX improvement.