Everything useful before you download or buy.
Conversion rates that say what they divide by.
Two A4 pages on funnels, written on the 1,000 applications of Lanternfield, the accelerator in Worth Backing?. Every query was run in DuckDB, the LucidPlexus workbench engine, and its real result is printed under it, with notes for PostgreSQL and SQL Server; the same funnel is built in pandas.
It covers stage counts in funnel order, step rates against rates from the top, pending applications and why they belong in no rate, funnels by segment after checking the join, time from pitch to decision, how an unfinished intake understates its funding rate (5.8% on the day, 8.7% in the end), and how to chart a funnel honestly.
It shows the faults of the raw data where they bite: a stage label that records where an application stopped, a strategy spelled two ways, plans that lost their names, pitches listed twice, dates in three formats and decisions dated before the pitch.
PDF to print, and an HTML version to read on screen.
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